'Girls' on Snapchat, 'The Mindy Project' on Tinder: TV's Mobile Marketing Trial

HBO's Lena Dunham-dramedy and Fox's Mindy Kaling-starrer adopts the niche platforms for their latest campaigns. Girls and The Mindy Project are getting friendly with their fans. The two television shows have each launched a new marketing initiative on niche mobile platforms. HBO's Lena Dunham-starrer announced via Twitter on Jan. 3 that the show has set up a profile on Snapchat, the mobile-to-mobile photo-sharing service. This season, we're living snappily whatever after. It's official. Add gir...